est. 2018 · dubai investment park, jebel ali
the problem
Freakin’ Healthy is for the many who want to choose healthier options, but are intimidated by the choices because nobody explains them. We needed a brand that doesn’t get filed under “hipster food” and invites even the hardest of cynics, because it speaks their language.
an insight
Busy lives turned snacks into meal replacements — several small ones a day, in bite sizes, for portion control and convenience. The single most powerful trend? Foods that are naturally functional. Gone are the days when a snack only had to be yummy and get you from one meal to the next.
the opportunity
Built only on healthy, wholesome, clean nutrition — energy balls, nut butter bites, raw chocolate, superfood bars, spreads, granola and kids’ treats that cater to how people actually eat now.
why we exist
Through efficient sourcing we make snacks affordable and available to everyone, when and where they need them — from Carrefour and Spinneys shelves to gym fridges across the UAE.
how we’ll do it
Shift eating habits toward beneficial, natural and functional snacks that support today’s lifestyle — no refined sugar, plant based, gluten free, no preservatives, no junk.
from lunchboxes to leg day, there’s a freakin’ snack for that.
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